Gabriel Mahia

  In a world overflowing with information, how do some messages cut through the noise and make us sit up and take notice? Ever read a press release or heard a PR pitch and thought, "Wow, they get me!"? Let's unpack how psychology turns ordinary PR messages into influential powerhouses. I'll share some firsthand experiences as a consumer, keen observations, and a sprinkle of research. You know that electric feeling you get when a message speaks to you on an almost cellular level? It's like the PR team has been reading your diary. They're in your head. And you're convinced, motivated, and ready to act. That's not an accident; that's the brilliance of applying psychological techniques to craft influential PR messages. Let's break it down. Say you start your day with a cup of coffee, just like millions of other people. But this morning, you read a news article citing a recent study that links daily coffee consumption to increased creativity. The wa...

We've all felt it—that inexplicable tug towards a particular brand. You might call it loyalty, but it's far more than that; it's almost like a relationship, an emotional bond. Today, I'm pulling back the curtain on this powerful dynamic, weaving in my own experiences as a customer, snippets of cursory research, and keen observations. Get ready to explore the psychology behind brand loyalty like never before. Let's kick things off with a question that's probably never crossed your mind: Why does your dog run towards you, tail wagging, the moment you step through the door? Now, what's that got to do with brand loyalty? A lot, actually. You see, both scenarios revolve around the psychology of emotional bonds. Just like your dog forms an emotional attachment to you because you feed it, play with it, and care for it, brands can cultivate a similar emotional attachment by consistently delivering value and evoking positive emotions. The Loyalty Trigger How do you e...