The Influence of Cultural Psychology on Customer Behavior
Ever wondered why you're drawn to certain products or why a specific retail layout feels more inviting? There's more to it than meets the eye. In this blog, I'm unpacking the hidden layers of how cultural psychology influences your behavior as a customer, based on my own experiences, cursory research, and keen observations. When you walk into a store, you're entering a landscape richly layered with psychological cues designed to guide your behavior. You think you're making independent decisions, but are you really? Let's zoom in on the bigger picture, where cultural psychology plays an invisible yet potent role. You don't realize it, but every product placement, every hue and tint, even the aroma wafting through the air, resonates with your cultural background and psychological wiring. Imagine this: you start your day by sipping on a cup of matcha tea, honoring a ritual that roots you to a tradition far removed from your daily grind. Now, let's say you e...