Gabriel Mahia

Ever wondered why you're drawn to certain products or why a specific retail layout feels more inviting? There's more to it than meets the eye. In this blog, I'm unpacking the hidden layers of how cultural psychology influences your behavior as a customer, based on my own experiences, cursory research, and keen observations. When you walk into a store, you're entering a landscape richly layered with psychological cues designed to guide your behavior. You think you're making independent decisions, but are you really? Let's zoom in on the bigger picture, where cultural psychology plays an invisible yet potent role. You don't realize it, but every product placement, every hue and tint, even the aroma wafting through the air, resonates with your cultural background and psychological wiring. Imagine this: you start your day by sipping on a cup of matcha tea, honoring a ritual that roots you to a tradition far removed from your daily grind. Now, let's say you e...

You're about to discover something powerful, something that may forever change the way you look at branding and, dare I say, even the daily products you use. In this article, I'll share with you some eye-opening insights on symbols, imagery, and brand perception, drawing from firsthand experience as a consumer, cursory research, and keen observations. Symbols are not just icons; they're visual magic spells that tap into our subconscious. Take the Apple logo. You see an apple with a bite taken out of it, and somehow it's not just fruit; it's innovation, it's sleek design, it's a lifestyle. That's the power of a symbol—a single image capturing a universe of feelings and ideas. But let's make this tangible and fold it into your daily routine. Think of your morning coffee. Whether it's Starbucks or a local artisan brand, the logo on that cup does more than just look pretty; it stirs emotions within you. Maybe it's comfort or perhaps anticipation ...