Gabriel Mahia

  In a world overflowing with information, how do some messages cut through the noise and make us sit up and take notice? Ever read a press release or heard a PR pitch and thought, "Wow, they get me!"? Let's unpack how psychology turns ordinary PR messages into influential powerhouses. I'll share some firsthand experiences as a consumer, keen observations, and a sprinkle of research. You know that electric feeling you get when a message speaks to you on an almost cellular level? It's like the PR team has been reading your diary. They're in your head. And you're convinced, motivated, and ready to act. That's not an accident; that's the brilliance of applying psychological techniques to craft influential PR messages. Let's break it down. Say you start your day with a cup of coffee, just like millions of other people. But this morning, you read a news article citing a recent study that links daily coffee consumption to increased creativity. The wa...

If you've ever wondered why some public relations campaigns resonate so deeply, leaving a lasting impact, then you're in the right place. We'll peel back the layers on the psychology of persuasion in public relations, exploring how it shapes our perceptions, decisions, and actions. Drawing from personal experiences as a consumer and observations, I'm about to delve into the methods that have convinced me—and likely you too—time and again. Picture this. You're scrolling through your LinkedIn feed, and a PR campaign grabs your attention. It's not just the visuals or the catchy headline; it's something deeper. It's as if the message speaks to your very core, triggering a range of emotions from awe to excitement. Why does this happen? The answer lies in mastering the psychology of persuasion in public relations. Now, I know what you're thinking—psychology in PR? Isn't it all about media relations, crisis management, and corporate reputation? While th...

 When we step into a retail space, something magical happens. Our eyes scan the room, our senses awaken, and within seconds, we make judgments about the store and its products. How does this magic occur? Today, we'll peel back the layers of this enchanting experience, diving into the psychology that brings these retail displays to life. Ah, the allure of a beautifully crafted retail display. It catches your eye, quickens your heartbeat, and draws you in like a magnet. You've felt it; I've felt it. We've all been seduced by that strategically placed shelf or impeccably designed window display. But have you ever stopped to wonder why? Why does a particular arrangement of inanimate objects resonate with us on a visceral, emotional level? It's not by accident; it's by design. A psychological design. Imagine this: You're walking past a storefront that features a lifelike mannequin adorned in a breathtaking evening gown. The display is awash in a warm, golden hue ...

In a world where innovation and security often seem at odds, finding the right balance in public service technology is a tightrope walk. Drawing from my own experiences in a role closely related to government IT contracting, I'll delve into the art of harmonizing these two critical elements. As we navigate the labyrinthine corridors of public service technology, the dichotomy of innovation and security presents an enigma that's as perplexing as it is pivotal. Picture this—you're in a meeting, and a colleague proposes a groundbreaking technology solution. It's dazzling, revolutionary, and it promises to disrupt the status quo. But a voice at the back of your head whispers: What about security? The room falls silent, excitement gives way to contemplation. The tension is palpable because everyone knows that this is not just another decision; it's a precedent that will set the course for future projects. So, how can you keep this delicate balance in mind every day? The ...

Ever wondered why you're drawn to certain products or why a specific retail layout feels more inviting? There's more to it than meets the eye. In this blog, I'm unpacking the hidden layers of how cultural psychology influences your behavior as a customer, based on my own experiences, cursory research, and keen observations. When you walk into a store, you're entering a landscape richly layered with psychological cues designed to guide your behavior. You think you're making independent decisions, but are you really? Let's zoom in on the bigger picture, where cultural psychology plays an invisible yet potent role. You don't realize it, but every product placement, every hue and tint, even the aroma wafting through the air, resonates with your cultural background and psychological wiring. Imagine this: you start your day by sipping on a cup of matcha tea, honoring a ritual that roots you to a tradition far removed from your daily grind. Now, let's say you e...

You're about to discover something powerful, something that may forever change the way you look at branding and, dare I say, even the daily products you use. In this article, I'll share with you some eye-opening insights on symbols, imagery, and brand perception, drawing from firsthand experience as a consumer, cursory research, and keen observations. Symbols are not just icons; they're visual magic spells that tap into our subconscious. Take the Apple logo. You see an apple with a bite taken out of it, and somehow it's not just fruit; it's innovation, it's sleek design, it's a lifestyle. That's the power of a symbol—a single image capturing a universe of feelings and ideas. But let's make this tangible and fold it into your daily routine. Think of your morning coffee. Whether it's Starbucks or a local artisan brand, the logo on that cup does more than just look pretty; it stirs emotions within you. Maybe it's comfort or perhaps anticipation ...

You're about to discover the unspoken power of packaging design—a realm where psychology meets aesthetics, and emotion meets perception. Today, I'm pulling back the curtain on how the psychology behind packaging design influences us, based on my personal experience as a consumer, backed by research and observation. I was in the grocery store, racing against time to get dinner supplies. My eyes caught sight of two similar pasta sauces on the shelf. One was in a simple jar with a straightforward label, while the other was in an elegantly designed jar with rich, warm colors. Guess which one I picked up? The latter. Why? Because it made me feel something. It whispered tales of Italian grandmothers and centuries-old recipes, all without saying a word. That, my friends, is the psychological power of packaging design. But let's not stop there; let's make this tangible, a part of your daily life. Every morning you reach for your favorite coffee brand. Pay attention next time—wh...

We've all felt it—that inexplicable tug towards a particular brand. You might call it loyalty, but it's far more than that; it's almost like a relationship, an emotional bond. Today, I'm pulling back the curtain on this powerful dynamic, weaving in my own experiences as a customer, snippets of cursory research, and keen observations. Get ready to explore the psychology behind brand loyalty like never before. Let's kick things off with a question that's probably never crossed your mind: Why does your dog run towards you, tail wagging, the moment you step through the door? Now, what's that got to do with brand loyalty? A lot, actually. You see, both scenarios revolve around the psychology of emotional bonds. Just like your dog forms an emotional attachment to you because you feed it, play with it, and care for it, brands can cultivate a similar emotional attachment by consistently delivering value and evoking positive emotions. The Loyalty Trigger How do you e...