Gabriel Mahia

You're scrolling through your LinkedIn feed, and there it is—a headline that catches your eye, a story that pulls at your emotions, a message that compels you to share. Ever wondered how public relations experts get you to do that? Buckle up, because we're about to dive into the psychology that shapes public perception, and you may just recognize some tactics that have been used on you. Based on firsthand experience as a consumer, cursory research, and observations, let's explore. Have you ever stopped to consider the underlying psychology that shapes public perception? This is not just about press releases or carefully staged interviews. This is about understanding the human mind, the human emotion, and the human trigger points that compel us to think, feel, and act in a certain way. If you think PR is about managing crises or polishing brand images, you're only scratching the surface. It's time to dig deeper. Imagine your daily scroll through LinkedIn. You pass by...

You're about to discover the unspoken power of packaging design—a realm where psychology meets aesthetics, and emotion meets perception. Today, I'm pulling back the curtain on how the psychology behind packaging design influences us, based on my personal experience as a consumer, backed by research and observation. I was in the grocery store, racing against time to get dinner supplies. My eyes caught sight of two similar pasta sauces on the shelf. One was in a simple jar with a straightforward label, while the other was in an elegantly designed jar with rich, warm colors. Guess which one I picked up? The latter. Why? Because it made me feel something. It whispered tales of Italian grandmothers and centuries-old recipes, all without saying a word. That, my friends, is the psychological power of packaging design. But let's not stop there; let's make this tangible, a part of your daily life. Every morning you reach for your favorite coffee brand. Pay attention next time—wh...