Saturday, November 30, 2019
Nigerian club FC Ifeanyi Ubah's bus attacked by armed robbers
from BBC News - Africa https://ift.tt/34BHt3h
via
How Entrepreneurs Can Make the Most Out of Small Business Saturday
Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. A record number of shoppers are making plans to support their favorite businesses, as small business owners across the nation gear up for #ShopSmall.
When Small Business Saturday first began, incentives got people to come in and shop. But today, it has become a movement to support local businesses. Since 2011, Congress has designated a National Small Business Saturday, which is November 30 this year.
A One Day Shopping Event for Millions
Small Business Saturday was created by American Express in 2010, as a response to small business owners’ most pressing need; getting more customers. Held on the Saturday following Thanksgiving, Small Business Saturday helps rally communities nationwide.
NFIB data shows that, in 2015, restaurants and independent retailers saw $16.2 billion in spending during Small Business Saturday, a 14% increase from the $14.3 billion in sales during Small Business Saturday 2014. Fortune also reports that, in 2015, 95 million consumers participated in this event.
Since 2014, there have been more than 1.6 million new small businesses added to this one-day shopping event. For 2016, American Express has teamed up with basketball icon Shaquille O’Neal to encourage card members to Shop Small and get two times the rewards this holiday season. American Express, an official sponsor of the NBA and six of its teams, has also partnered with O’Neal, a four-time NBA champion, for the 2016-17 NBA season.
The Key to Small Business Saturday Success
Part of what helps make Small Business Saturday successful, in terms of getting consumers to #ShopSmall is a Small Business Saturday coalition of supporting organizations. Essentially, national, state, and local associations help coordinate #ShopSmall activities with merchants, consumers, and small business owners.
Another group that drives Small Business Saturday activities are the Neighborhood Champions, which is comprised of small businesses, associations, local Chambers of Commerce, and other community groups.
Small business owners can make the most of this day through social media. Your online presence, email marketing, and social media networks are great ways to target and connect with local consumers, through timely updates and compelling calls-to-action. Develop themes for your email templates and update your website and Facebook profile picture. To be part of the nationwide conversation, use the hashtags #SmallBizSat and #ShopSmall on Facebook, Instagram, and Twitter.
It’s likely that many other small businesses in your community also rely on the holidays for a good chunk of income. So, see if you can partner with complementary stores or businesses to cross-promote each others’ goods or services, as suggested by the U.S. Small Business Administration. One example the SBA cites is that a cosmetic store and a hair salon might develop a cross-promotion, which offers a time-limited discount on makeup and hair coloring if the customer frequents both businesses.
Editors’ Note: This article has been updated since it originally published on November 25, 2016.
from Black Enterprise https://ift.tt/2rARFdD
via
How Overexcited Neurons Might Affect How You Age
This Is an Extinction Crisis, and Some Species Are Loving It
African Champions League: Etoile beat 10-man Ahly at start of group phase
A New Way to Make Comfy, Durable Smart Garments
How to Change the Tires on a Race Car—at Zero Gravity
Friday, November 29, 2019
DR Congo: Is it one of the most dangerous places to fly?
Breast cancer: A mother's story of her battle with the disease
Gabrielle Union shows she’s above ‘America’s Got Talent’ drama in precious family photo
Amid all the rumors, accusations and drama following Gabrielle Union‘s firing from popular NBC variety talent show America’s Got Talent, the actress showed fans that she has much to be thankful for.
On her Instagram account, Union posted pictures of her and her family, which include husband of five years and retired NBA baller Dwyane Wade, 12-year-old stepson Zion Malachi Airamis and daughter Kaavia James, a.k.a “Shady Baby.”
READ MORE: Dwyane Wade backs Gabrielle Union after she exits ‘America’s Got Talent’ over reported racial issues
The Wade family was all smiles in their Thanksgiving photos that Union captioned, “Grateful ❤❤❤ Happy Thanksgiving good people. To all the friends and family that have my back and all the friends and family I’ve never met who show love and support when everyone is looking and when no one is looking…All praise, gratitude and thankfulness.”
View this post on InstagramA post shared by Gabrielle Union-Wade (@gabunion) on
Union’s post came in the midst of a firestorm following her firing from America’s Got Talent last week. Rumors began to surface that the popular judge was let go for wearing hairstyles that were deemed “too Black” by producers, according to People. There were also reports that her firing came after she spoke out about a racist joke made by guest judge Jay Leno, which was later edited out of the show.
On Thanksgiving Eve, Union took to Twitter to thank fans for their continued support amid all the drama.
“So many tears, so much gratitude,” she tweeted on Wednesday night. “THANK YOU! Just when you feel lost, adrift, alone… you got me up off the ground. Humbled and thankful, forever.”
So many tears, so much gratitude. THANK YOU! Just when you feel lost, adrift, alone… you got me up off the ground. Humbled and thankful, forever ❤
— Gabrielle Union (@itsgabrielleu) November 28, 2019
People also reported that she seemed to reference the America’s Got Talent fallout in an Instagram story video she posted of her and her husband working out.
Husband Dwyane Wade has also made his voice heard about his wife’s firing. He wrote a series of tweets coming to her defense.
“‘Men lie, Women lie, numbers don’t.’ Over this past year I’ve been approached by many people saying that my wife @itsgabrielleu is the main reason they’ve started watching #AGT or that they love her insight and sincerity on the show,” he tweeted. “So when i got the news that my wife was being fired—my first question was obviously why!? I am still waiting on a good answer to that question. But if anyone knows @itsgabrielleu or have heard of her you know she’s an advocate for our community and culture.”
“Men lie, Women lie, numbers don’t” Over this past year I’ve been approached by many people saying that my wife @itsgabrielleu is the main reason they’ve started watching #AGT or that they love her insight and sincerity on the show.
— DWade (@DwyaneWade) November 27, 2019
So when i got the news that my wife was being fired—my first question was obviously why!? Iam still waiting on a good answer to that question. But if anyone knows @itsgabrielleu or have heard of her you know she’s an advocate for our community and culture.
— DWade (@DwyaneWade) November 27, 2019
Wade also praised his wife for standing up for the Black community and being a great example for their daughter.
READ MORE: Gabrielle Union leaving her post as judge on ‘America’s Got Talent’
“As proud as i were of her being selected as a judge on #AGT— I am even more proud of her standing up for what she stands for and that’s US,” he wrote. “So [cheers] to you @itsgabrielleu on not losing sight of the lessons we’ve talked about teaching our daughter and for kicking ass while you were on that platform. Number 1 judge on one of the biggest shows in the world.”
As proud as i were of her being selected as a judge on #AGT— Iam even more proud of her standing up for what she stands for and that’s US.
— DWade (@DwyaneWade) November 27, 2019
So 🥂 to you @itsgabrielleu on not losing sight of the lessons we’ve talked about teaching our daughter and for kicking ass while you were on that platform. Number 1 judge on one of the biggest shows in the world‼️
— DWade (@DwyaneWade) November 27, 2019
In a statement to People, an NBC spokesperson wrote, “America’s Got Talent has a long history of inclusivity and diversity in both our talent and the acts championed by the show. The judging and host line-up has been regularly refreshed over the years and that is one of the reasons for AGT’s enduring popularity. NBC and the producers take any issues on set seriously.”
The post Gabrielle Union shows she’s above ‘America’s Got Talent’ drama in precious family photo appeared first on theGrio.
from theGrio https://ift.tt/2XVJBQS
via
Egypt U23 coach Gharib wants Liverpool's Mohamed Salah for Olympics
10 Best Black Friday Deals That Will Make Great Gifts (2019)
3 Ways Small Business Owners Can Increase Sales This Black Friday
The most significant shopping time of the year has finally arrived! According to the National Retail Federation (NRF), approximately 165.3 million people plan to shop in stores and online from Thanksgiving to Black Friday to Small Business Saturday to Cyber Monday.
While many larger corporations can offer deeply discounted deals and increase profits throughout this time, small business owners can position themselves to do just as well. Here are a few easy but impactful ways:
1. Offer discounted products and services for Black Friday
Do you have a service packaged and ready to go? Or do you have a surplus of products? This time is a great time to review your inventory or offerings to see what services can be discounted but still increase your bottom line.
Offering gift cards is also a great way to increase revenues at this time. Consumers are expected to spend $27.5 billion on gift cards this holiday season, according to NRF. So why not offer them?
2. Create an email campaign to boost revenue
After you have determined what services you can offer, next, it is time to get the word out. Using free newsletter providers such as MailChimp, Constant Contact, and others are great ways for little to no cost to get your message to those who matter. Create catchy subject lines, use pictures that pop, and keep your words to a minimum to capture your readers’ attention.
3. Find more customers
While it is good to spread your net wide, this is not always advantageous when advertising. If you have operated your business for some time, you should have an understanding of who your customer base is. For instance, if young professionals are likely to purchase, then you should focus your advertising efforts on this group.
Take advantage of social media postings and ads to target these groups. Lastly, write in your target audience language! Capture their attention by focusing your advertising efforts specifically to their needs and what they are likely to respond to.
Editors’ Note: This article has been updated since its original publishing date of November 24, 2017.
from Black Enterprise https://ift.tt/34yYc7b
via