In 2017, childhood mainstay Crayola had a contest in which they allowed people in North America to submit name choices for a new crayon. After receiving over 90,000 entries, they announced the latest hue would be named “Bluetiful.” Two years later, as millions of fans grieve the loss of recording artist, entrepreneur…
source https://www.theroot.com/lebron-james-leads-the-charge-to-rename-crayola-crayon-1834306772