If we want to understand what’s going on around us, it’s helpful to be able to formulate a resilient story, one that holds up to scrutiny and allows us to make an impact.
That story shouldn’t change based on who’s in charge.
Which means that we don’t have to ask the head of the chemistry department why a reaction occurred. The theory works fine even if they’re not around.
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/31q53B0
via Gabe's Musings