If it’s not relevant, it’s noise. If it’s untrusted, unwelcome or selfish, it’s noise.
But your contribution isn’t noise. Not for the right people, at the right time.
The internet isn’t a mass medium. The voices online are not for everyone, it’s not the Super Bowl or M*A*S*H or even the nightly news. Nobody reaches much more than 1% of the audience on any given day.
But…
That tiny slice that does want to hear from you, that needs to hear from you, that would miss you if you don’t speak up–for that audience, you’re not noise. You’re essential.
That’s why we built the Podcasting Workshop with Alex DiPalma. Enrollment launches today.
Not because we need more podcasts. We don’t.
Because we need your podcast.
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2CrAoJe
via Gabe's Musings